CCM BICYCLE HISTORY HOW TO DETERMINE THE

Ccm Bicycle History How To Determine The

There have been some questions lately concerning how to determine the year of certain Zenith bicycles that were built by CCM for the Marshall Wells department store chain. Decoding the mystery: CCM serial numbers. Naylor, The History of Canadian Business 1861-1914 Volume 11: Industrial Development. The bicycle boom ended with 7 See R. Auerbach, who was 15 at the time, says he rode it all over Toronto.establishment of CCM.

It was 1982.The Raleigh bicycle: One of the oldest names in cycling and, at one time, the worldвЂ™s largest bicycle maker.Founded in 1887 in Nottingham, England, the brand for many years stood for quality and performance and, for the British, a symbol of national pride, said Tony Hadland, an Oxfordshire historian and author of Raleigh: Past and Presence of the Iconic Bicycle Brand.вЂњRaleigh is still a big brand. вЂњJust like cell phones today, you wanted to be the kid with the cool one.вЂќ She was 12 years old. It was the mid-вЂ™70s and McStravick worked summers at TorontoвЂ™s now-defunct McBrideвЂ™s Cycle, helping the store mechanic get the bikes ready for the end of school rush.вЂњIf you got a really good report card, your parents may have bought you a Raleigh Centurion, the almost top-of-the-line 10-speed,вЂќ he said.Lisa Leopold recalls begging her dad to take her to NeedhamвЂ™s Sports in Sarnia to buy a 10-speed Raleigh. For example they advertised heavily to schools and parents that a bicycle was a very good present for their son or.Bill McStravick remembers when a Raleigh bike was considered a reward.

It became a mass-merchant brand. His store stopped carrying them.вЂњThe quality of the bicycle started to deteriorate. Instead of three brands, there were 50,вЂќ Duke said. вЂњAll of a sudden, the 10-speed market was saturated. What had in the early 1920s been seen as a sign of poverty вЂ” riding a bike to work вЂ” was becoming a symbol of urban sophistication.The market was so strong that in 1973, Raleigh Canada stopped importing the bikes from Britain and opened a manufacturing plant in Canada, in Waterloo, Que.But by the mid-вЂ™80s, intense competition from Japanese and European brands had all but squeezed Raleigh out of the higher end of the market. Lengthy charity rides required a quality bike.

Founded in 1972, Giant Manufacturing Co. Raleigh didnвЂ™t keep up with that,вЂќ said McIntyre.McIntyre, who owned Raleighs when he was younger, now rides a bike made by Giant.Giant Cycle is the worldвЂ™s largest manufacturer of bikes. This is where the brand becomes a good experience. His Burlington-based marketing firm counts Chrysler, UPS and Saputo among its clients.вЂњSpecialty shops are all about service, technology and innovation. Greenback.Raleigh Canada announced last month that it would close its only manufacturing plant, in Waterloo, Que., at the end of June, at a loss of 100 jobs.According to Keith McIntyre of The KMac Group, a brandвЂ™s appeal is based on two things: The customerвЂ™s experience and the customerвЂ™s perception.

вЂњIt might be reborn again through Accell.вЂќThe Canadian Raleigh plant will assemble 135,000 bicycles this year, Accell said. And its sourcing activities in Asia.вЂњAcquiring Raleigh adds a strong traditional and global brand with a rich heritage to our brand portfolio and with the Diamondback brand we strengthen our position in the mountain bike and BMX segment,вЂќ Accell chief executive officer RenГ© Takens said in a statement last April.вЂњI donвЂ™t think Raleigh is going to go away,вЂќ said Duke. But in 1986, the Taiwan-based company launched its own brand.Raleigh could recapture its former glow, industry observers said.Its new owner, Netherlands-based Accell Group N.V., has deep pockets and a strong reputation in Europe while Raleigh has global brand recognition and a great story to tell.Indeed, Accell said it bought Raleigh, in a deal valued at $100 million U.S., to strengthen its position in North America and the U.K.

The bike cost his father $60, more than a weekвЂ™s wages at the time, Desmond recalled, but it was a worthwhile investment.вЂњThat bike brought me the world, or at least a 9-year-oldвЂ™s version of it,вЂќ he said of his childhood in Windsor.